How many ways can you wear a single dress?
New York based Sheena Matheiken has pledged to wear the same dress for 365 days ’as an exercise in sustainable fashion’ and only a few months in, she is pulling it off perfectly.
Her idea is to wear her specially made dress , a simple black cotton tunic shaped garment, every day, and accessorize to her hearts content with vintage accessories, thrift store finds and eBay purchases. ”Think of it as wearing a daily uniform with enough creative license to make it look like I just crawled out of the Marquis de Sade’s boudoir,” she says.
Sheena revels in the sartorial challenge of switching up the familiar. By wearing the dress frontwards and backwards, unbuttoning it like a jacket, and layering with hats and plumes, dickeys and drapes, shoes and slips, belts and brooches, she creates ensembles that are slightly avant garde and yet hugely accessible.
As someone who admittedly wears a different outfit from day to day, I am in total awe of The Uniform Project. I’m not sure I would have Sheena’s stamina for such extreme , but have more than enough creativty to brave a few days. It is such an admirable way of cutting back on buying while still retaining a delight in dressing and fuelling our need for novelty.
” The Uniform Project is also a year-long fundraiser for the Akanksha Foundation, a grassroots movement that is revolutionizing education in India. At the end of the year, all contributions will go toward Akanksha’s School Project to fund uniforms and other educational expenses for children living in Indian slums.”
Find out more and follow Sheenas inspirational Journey. The Uniform Project




